Best Towns in Valais, Switzerland

Valais, located in the southwestern part of Switzerland, is a region of breathtaking beauty and remarkable diversity. Surrounded by majestic alpine peaks, the canton is home to some of the country’s most iconic landscapes, including the Matterhorn and the great Aletsch Glacier. 

But beyond its natural wonders, Valais offers a rich tapestry of culture, history, and gastronomy. Each town in Valais has its own distinct character, from bustling ski resorts and charming historical centers to beautiful villages that seem untouched by time. 

Visitors can immerse themselves in vibrant local traditions, explore centuries-old architecture, or simply relax in a thermal bath while gazing at snow-capped mountains. This article takes you on a journey through the best towns in Valais, highlighting what makes each one special.

Verbier: Luxury and Adventure

Verbier is the epitome of luxury and adventure in the Swiss Alps, attracting jet-setters, thrill-seekers, and culture enthusiasts alike. Renowned for its upscale ski resorts, Verbier boasts over 400 kilometers of interconnected ski slopes, making it part of one of the largest ski areas in Europe, the 4 Vallées. 

With its high-altitude pistes, reliable snow conditions, and challenging terrain, Verbier is a haven for experienced skiers and snowboarders.

For those seeking adventure beyond the slopes, Verbier offers year-round activities such as mountain biking, paragliding, and hiking. The Mont Fort summit, accessible via cable car, provides an unrivaled viewpoint, offering views that stretch as far as Mont Blanc and the Matterhorn. 

During the summer months, Verbier becomes a vibrant hub for outdoor music and arts, with the Verbier Festival taking center stage.

While adventure is at its heart, Verbier seamlessly combines rustic alpine charm with modern amenities. Visitors can unwind at luxury spas, indulge in gourmet dining, or explore the lively après-ski scene, which is among the best in the Alps.

Zermatt: Home of the Matterhorn

Zermatt draws visitors from across the globe with its breathtaking proximity to the legendary Matterhorn. This iconic peak, one of the most photographed mountains in the world, stands as a symbol of Swiss natural beauty. The car-free village of Zermatt enhances the sense of tranquility and pristine alpine charm, making it an ideal escape from urban life.

Winter sports enthusiasts flock to Zermatt for its unparalleled skiing and snowboarding opportunities, with over 360 kilometers of pistes catering to all levels of expertise. In summer, the town transforms into a hiker’s paradise, offering a network of trails that wind through lush valleys, picturesque meadows, and dramatic mountain vistas.

The charming village streets are lined with boutique shops, fine dining restaurants, and cozy chalets, making Zermatt an all-encompassing destination for adventure, relaxation, and cultural exploration.

Sion: A Historical Gem

As the capital of Valais, Sion offers a fascinating blend of ancient landmarks and modern vibrancy. 

The town’s skyline is marked by two iconic hilltop fortresses:

• Valère Basilica, home to one of the oldest playable organs in the world
• Ruins of Tourbillon Castle, which offer sweeping views of the Rhône Valley

These historical treasures, along with a collection of ancient churches and museums, make Sion a paradise for history enthusiasts.

The Old Town of Sion enchants visitors with its narrow streets made of cobblestone, charming squares, and vibrant markets. Sion is also celebrated for its terraced vineyards, which produce some of Switzerland’s finest wines. Wine-tasting tours through the surrounding hills offer a chance to explore the region’s viticulture and sample varieties such as Fendant and Heida.

Saas-Fee: The Pearl of the Alps

Saas-Fee is a quintessential alpine village, affectionately known as the “Pearl of the Alps.” Surrounded by towering peaks and glaciers, this picturesque town offers a serene escape and a wealth of activities for visitors. 

The town’s glacier skiing is world-renowned, attracting snow sports enthusiasts even during the summer months. The Saas-Fee ski area caters to all levels, from beginners to seasoned professionals, and is often a training ground for international athletes.

The Ice Pavilion, carved into the Fee Glacier, provides a unique glimpse into the heart of a glacier, with its shimmering ice formations and tunnels. Another highlight is the Allalinhorn cable car, which takes visitors to an altitude of over 3,500 meters, offering breathtaking panoramic views of the surrounding mountains.

Leukerbad: A Wellness Retreat

Leukerbad is a sanctuary of wellness and relaxation, known for its natural thermal baths and rejuvenating atmosphere. Nestled in a stunning alpine valley, this town has been a destination for health and wellness seekers for centuries. The Leukerbad Thermal Baths, with their soothing warm waters rich in minerals, offer a perfect way to unwind after a day of exploration.

For those looking for more adventure, Leukerbad also provides access to excellent hiking and skiing opportunities. The Torrenthorn mountain offers trails with breathtaking views and slopes for skiers of all skill levels. Additionally, the Gemmi Pass, a historic mountain route, invites visitors to trek through picturesque landscapes and take in awe-inspiring vistas of the Alps.

Brig: A Gateway to Adventure

Brig is a town that beautifully bridges the past and present, offering visitors a mix of historical intrigue and outdoor adventures. At the heart of Brig is the majestic Stockalper Palace, a 17th-century baroque masterpiece built by Kaspar Stockalper, an influential merchant and politician. 

Its grand halls, picturesque courtyard, and beautifully maintained gardens offer a glimpse into Brig’s historical significance as a hub of trade and culture. Guided tours of the palace provide fascinating insights into its architectural and historical legacy.

Beyond its rich history, Brig is a strategic base for exploring some of Switzerland’s most remarkable natural attractions. The town serves as the gateway to the Simplon Pass, a scenic route that has connected Switzerland to Italy for centuries. This historic path offers stunning views of the surrounding mountains and is a popular destination for hikers and road-trippers.

The nearby Aletsch Glacier, the largest glacier in the Alps and a UNESCO World Heritage Site, is another highlight. Visitors can access this natural wonder from Brig via scenic train rides or cable cars, experiencing the breathtaking beauty of the glacier and its surrounding landscapes.

Crans-Montana: A Cosmopolitan Resort Town

Crans-Montana stands out as a sophisticated alpine resort town that welcomes luxury seekers and outdoor enthusiasts. Renowned for its world-class skiing, the town offers pristine slopes suitable for all skill levels, making it a favorite destination for families, beginners, and seasoned skiers. 

The resort is part of a high-altitude plateau, providing exceptional panoramic views of the Rhône Valley and iconic peaks such as Mont Blanc and the Matterhorn.

Golf enthusiasts are drawn to Crans-Montana for the Crans-sur-Sierre Golf Club, which hosts the annual Omega European Masters, a prestigious tournament that attracts top players from around the globe. During the summer, the fairways transform into an idyllic setting for leisurely rounds amidst stunning alpine scenery.

Martigny: Where Art Meets History

As one of the oldest settlements in Switzerland, Martigny boasts a wealth of Roman history, most notably its amphitheater, which once hosted gladiatorial battles and now serves as a venue for concerts and events. The town’s streets are dotted with remnants of Roman architecture, giving visitors a sense of its ancient heritage.

The Fondation Pierre Gianadda, Martigny’s premier cultural attraction, combines art and history under one roof. This renowned museum features world-class art exhibitions, showcasing works by artists such as Picasso, Van Gogh, and Rodin, alongside permanent exhibits on Roman history. The surrounding sculpture garden, with its blend of modern and classical pieces, is a tranquil spot to admire the artistic richness of the region.

Martigny is also a hub for wine and gastronomy. The surrounding vineyards produce exceptional Swiss wines, and local wine cellars offer tastings of varieties unique to the region.

Evolène: A Traditional Alpine Village

Evolène captures the essence of traditional Swiss alpine life, offering visitors an authentic experience of Valaisan culture and unspoiled natural beauty. The village is a picture-perfect setting with its traditional wooden chalets, flower-filled balconies, and dramatic mountain backdrops.

Cultural traditions are deeply rooted in Evolène. Visitors can witness traditional festivals, such as the Carnival of Evolène, where locals don elaborate masks and costumes to celebrate centuries-old customs. The town also prides itself on preserving Valaisan cuisine, with local restaurants serving hearty dishes made from regional ingredients.

Evolène’s natural surroundings are equally enchanting. The area offers a wealth of hiking trails that lead to alpine meadows, glacial lakes, and breathtaking viewpoints. Wildlife enthusiasts may spot marmots, ibex, and golden eagles as they explore the serene landscapes.

Arolla: Tranquility in Nature

Tucked away in a remote corner of Valais, Arolla is a haven for those seeking solitude and a deep connection with nature. This secluded village is surrounded by towering peaks and pristine glaciers. 

Arolla is a gateway to some of the region’s most spectacular outdoor adventures. Glacier hiking is a popular activity, with guided tours allowing visitors to safely explore these frozen landscapes and learn about their geological significance. Alpine trekking routes, such as those connecting to the famous Haute Route, provide challenging yet rewarding experiences for seasoned hikers.

In winter, Arolla transforms into a peaceful ski destination with quiet slopes and a laid-back atmosphere. The town retains an authentic charm, offering skiers a chance to enjoy the mountains without the hustle and bustle.

Which Valais Town Will You Visit Next?

Whether you’re drawn to the luxurious slopes of Verbier, the historical allure of Sion, or the rejuvenating baths of Leukerbad, Valais ensures that every type of traveler finds their perfect escape. The warm hospitality of its people, coupled with the extraordinary landscapes, makes it a destination you’ll want to return to again and again.

As you plan your journey through Valais, consider the diverse towns highlighted here and tailor your itinerary to capture the experiences that resonate most with you. In case you want to visit Verbier (which we definitely recommend), take a look at our list of rental properties and secure your accommodation today.